Our Teams

Founder/First Employee/Operations Team

An abreviated bio goes something like this -- high school, college, US Navy, graduate school, work, marriage, business owner. I have been part of the outdoor, environmental, consesrvation movement my entire life. As a young child, my father would allow me to camp in our back yard most nights (often on school nights) and I was very outspoken about nieghborhood tree preservation. My childhood enthusiasm for the great outdoors has endured well into my adult years and that passion provides guidance for most of my decisions in life.

Finance Team 

Dori has been a cornerstone of our company for over a decade, guiding us  through some of our most profitable years while also providing diligent  management during lean times. Her calm demeanor and soft-spoken nature  create a reassuring presence within the Finance Team. Always maintaining  a positive attitude, Dori embodies the qualities one looks for in a  leader, ensuring that our financial operations are both effective and  harmonious. Her leadership has been instrumental in our continued  success.

Office Team

Toby brings a wealth of experience in the healthcare field to our company, adeptly managing all the administrative challenges that many of us find difficult to navigate. We are incredibly grateful to have her on our team. Beyond her administrative expertise, Toby serves as a vital sounding board for our creative ideas, often grounding us with her insightful perspective. Her support and guidance ensure we stay focused and aligned, making her an invaluable asset to our success.

Buying Team

Katie has been with us longer than any other employee, bringing a wealth  of experience in buying and merchandising to our company. Her extensive  knowledge and industry expertise have earned her great respect among  her peers. With a keen eye for emerging trends, Katie consistently  identifies opportunities that enhance our offerings and strengthen our  market position. Her commitment and insights make her an invaluable  member of our team.

Marketing Team

As a teenager, Makaya started her career working in our retail store  before attending North Carolina State University, where she earned a  degree in business administration. After graduation, she spent several  years in a finance career, honing her skills before returning to manage  our Marketing Team and digital platforms. Makaya brings a wealth of  innovative ideas and a fresh perspective to our company, driving us  forward with clear direction and strategic vision.

Edenton Team

Everyone loves Timmy! He manages our operations in Edenton, NC,  overseeing the retail store and staff while ensuring that our embroidery  and sewing operations run smoothly. In addition to his operational  duties, Timmy takes charge of planning community events and promoting  our company throughout the northeastern part of the state. Originally  from Wisconsin, it’s clear that he has found a welcoming home in the  Carolinas. His popularity is evident not just in his upbeat demeanor but  also through his best-selling "Where's Timmy?" shirt, which has become a  favorite among our customers.

North Carolina and South Carolina

or several decades, Sheila has been an outspoken advocate for our  industry. Her experience spans all aspects of retail, including buying  for department stores and specialty retailers, as well as design and  manufacturing. Over the past 10 years, she has concentrated her efforts  on sales and marketing. If you're involved with the outdoor surf  industry anywhere in the Southeast, it’s likely that you're  collaborating with Sheila in some capacity. Her expertise and dedication  have made a significant impact on the industry and those who work  within it.

Virginia and West Virginia

Natalie has been a versatile asset to our company, wearing many  different hats throughout her tenure. Her journey began as an art  student, and she later earned her MBA, bringing a unique blend of  creativity and business acumen to her work. With her vivid imagination  and practical approach, Natalie plays a crucial role in driving the  company forward. While her primary focus is on sales and expanding  markets, she also lends her talents to our digital platforms and  photography, making her an invaluable member of our team.